Cheryl McLaughlin

President

Cheryl McLaughlin is the visionary behind 2&2 Insights, a company dedicated to delivering cutting-edge business intelligence services combined with a distinctive approach to contemporary full-service marketing. With a remarkable track record spanning over two decades, Cheryl has been orchestrating sophisticated multi-channel campaigns. Her expertise encompasses an array of domains, including data management, video production, digital, media, creative, direct mail, and social, providing her with a comprehensive grasp of the elements required to craft marketing strategies that harmonize tried-and-true methodologies with innovative approaches.

Cheryl's leadership offers a novel perspective on strategic planning and marketing attribution, empowering clients to make informed and strategic decisions in the realm of marketing and business. Fueled by her passion for data science, Cheryl possesses an unwavering commitment to extracting profound insights from raw information.

Outside of her professional pursuits, Cheryl enjoys unwinding with her husband, Frank, embarking on exciting travels, exploring the great outdoors, and savoring every moment spent amidst the beauty of nature.